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Project Goals
Brand Presence
Brand presence is an important aspect of any large scale auto show, primarily because competitor brands will be doing the same. Honda's fiercest competition was present at the LA Auto Show, so it was necessary that Honda made an impact with their presence.
Customer Contact
Another pivotal point of the LA Auto Show was using the event as an opportunity for brands to connect directly with their customer base. The layout of vehicles was meant to capture the attention of customers, draw them in and allow them to interact with products and immediately get information from brand representatives all in hopes of selling more vehicles.
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