Project Goals
Product Launch
The big upcoming announcement at Rodan + Fields Convention 2022 was the launch of their new line of hair care products. The launch was primarily showcased towards the front of the venue in Zone 1.
Pro Counter
Product Demo
Product Demo
The Solution Tool was also showcased in Zone 1 and was an activation that was tied to Rodan + Fields previous skin care products.
Consultants were able to answer a series of questions about their skin and based on that information, product experts could recommend which product would best match their skin type.
Celebrating Consultants
Many of the event's activations were centered around celebrating the highest achieving Rodan + Fields consultants. Zone 2 of the event was filled with activations like RF Flip It, the Rising Star Mural, as well as areas of appreciation and celebration like the Selfie Museum, the Aspire Magazine, the Consultant Standees, and Drive Sweepstakes.
RF Flip It
Rising Star Mural
Before
After
Consultant Standees
Drive Sweepstakes
Aspire Magazine
Selfie Museum
Product Launch & Celebrating Consultants on the Main Stage
The event was not solely located on the convention floor, a large part of the Rodan + Fields Convention 2022 was the main stage where they had guest speakers, held the R+F Gala, and made the big product launch announcement. The main stage worked in tandem with the Broadcast Set in Zone 3. This is where interviews were held and where the event was broadcast to those who could not attend in person.
Broadcast Set
Main Stage
