User Research: Eco-Conscious Survivalist
Frustrated by litter
Wants to reuse single use disposable plastic bottles
Needs a lightweight tool to breakdown littered plastic
PET & PETE Specific Pain Points
- Hard to reuse as bottle because of BPA leaching
- Gives off toxic gases when at high temps
- Cannot be dyed different colors
- Cannot be recycled at a consumer level, only fit for professional recyclers and plastic reprocessors
- Not safe for recycling at a prosumer lever
Sketching Process
The sketching process was broken down by separately designing the four components of the tool. The grip, spool, bottle holder, and blade mechanism.
3D Low Fidelity Modeling Process
3D CAD Modeling Process
Internal Component CAD Modeling
Branding and CMF
Assigning Branding: Lifewtr
As a brand, Lifewtr incorporates circular economy practices into their sales. This sustainable practice is why I believe Zyppr could fit in with the brand. The aesthetic appearance of Lifewtr packaging inspired the elongated shape of the tool, the materiality, and a special added feature, the art tag.
